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The Beauty Paradigm : Gender Discourse in Indian Advertising

Jethwaney, Jaishri

The Beauty Paradigm : Gender Discourse in Indian Advertising by Jaishri Jethwaney - New Delhi Sage Publishing 2022 - xxi, 239 p.

ISBN: 9789354791659

Subjects--Index Terms: Advertising; Gender mainstreaming

Dewey Class. No.: 659.0954 / J51B

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The Beauty Paradigm : Gender Discourse in Indian Advertising