Total customer value management
Mahajan, Gautam
Total customer value management by Gautam Mahajan - New Delhi Sage Publications 2011 - 326p.
Relationship marketing; Total quality management; Customer relations; Customer relations--Management
658.812 / M27T
Total customer value management by Gautam Mahajan - New Delhi Sage Publications 2011 - 326p.
Relationship marketing; Total quality management; Customer relations; Customer relations--Management
658.812 / M27T
