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Customer Relationship Marketing: Theoretical And Managerial Perspectives

Malhotra, Naresh K

Customer Relationship Marketing: Theoretical And Managerial Perspectives - 1st - USA World Scientific 2021 - xxii,348p.

ISBN: 9780000989987

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.83 / M29C

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Customer Relationship Marketing: Theoretical And Managerial Perspectives