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Marketing management : text and cases in indian context

Karunakaran, K

Marketing management : text and cases in indian context by K Karunakaran - 4th rev. ed. & enlarged - Mumbai Himalaya Publishing 2024 - 642p. Paperback

English

ISBN: 978935693495

Subjects--Index Terms: Marketing—Management—Case Studies Business—Management Marketing—India

Dewey Class. No.: 658.8 / K14M

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Marketing management : text and cases in indian context