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Made to stick : why some ideas hold and others come unstuck

Chip

Made to stick : why some ideas hold and others come unstuck by Chip and Dan Health - 323p. Paperback

English

ISBN: 9780099505693

Subjects--Index Terms: Social psychology Interpersonal interaction Communication / Survival of ideas

Dewey Class. No.: 302.13 / C43M

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Made to stick : why some ideas hold and others come unstuck