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Foundations of advertising : theory and practice

Chunawalla, S A

Foundations of advertising : theory and practice by S A Chunawalla and K C Sethia - 10th rev ed. - Mumbai Himalaya publishing 2026 - 608p. Paperback

English

ISBN: 9789358402933

Subjects--Index Terms: Advertising Advertising -- Theory and practice Marketing research

Dewey Class. No.: 659.1 / C47F

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Foundations of advertising : theory and practice