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Encyclopaedia of brand equity management

Encyclopaedia of brand equity management edited by Muhammad Mohsin - Mumbai Himalaya Books 2008 - 3v. (v.1:320; v.2:296; v.3:304p.)

7419 v.1; 7420 v.2; 7421 v.3

Dewey Class. No.: 658.827 / E19E

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Encyclopaedia of brand equity management