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Brand together : how co-creation generates innovation and re-energizes brands

Ind, Nicolas

Brand together : how co-creation generates innovation and re-energizes brands by Nicolas Ind...[et.al.] - - London Kogan Page 2012 - 172p. - .

ISBN: 9780749463250

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Subjects--Uniform Titles:
Management

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Dewey Class. No.: 658.4063 / I21B

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Brand together : how co-creation generates innovation and re-energizes brands