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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Plessis, Erik Du

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik du Plessis - - London Kogan Page 2011 - 251p. - .

ISBN: 9780749461256

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Management

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Dewey Class. No.: 658.8342 / P71B

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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand