The best digital marketing campaigns in the world : mastering the art of customer engagement (Record no. 11101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649 a2200217 4500 |
| 000 - LEADER | |
| fixed length control field | BKB |
| 001 - CONTROL NUMBER | |
| control field | 138296 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902153425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749460624 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | R95B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian |
| 245 1# - TITLE STATEMENT | |
| Title | The best digital marketing campaigns in the world : mastering the art of customer engagement |
| Statement of responsibility, etc | By Damian Ryan and Calvin Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 210p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising campaigns |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, Calvin |
| Numeration | |
| Titles and other words associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 12/03/2014 | 0.00 | 1 | 658.872 R95B | 13611 | 21/11/2024 | 05/10/2023 | 02/09/2020 | Books |