Basic marketing: a global managerial approach (Record no. 12464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448 a2200157 4500 |
| 000 - LEADER | |
| fixed length control field | BKB |
| 001 - CONTROL NUMBER | |
| control field | 146266 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902155451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620180 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 1# - TITLE STATEMENT | |
| Title | Basic marketing: a global managerial approach |
| Statement of responsibility, etc | by Willliam D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | |
| Name of publisher, distributor, etc | Tata Mcgraw-Hill |
| Date of publication, distribution, etc | 2009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome |
| Numeration | |
| Titles and other words associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 19/05/2014 | 0.00 | AV133 | 02/09/2020 | 02/09/2020 | Books |