Normal view MARC view ISBD view

Building brands : strategies and tactics (Record no. 13241)

MARC details
000 -LEADER
fixed length control field	00517 a2200205 4500
001 - CONTROL NUMBER
control field	147133
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210913173830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788130926834
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	G13B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Gallardo, Luis
245 1# - TITLE STATEMENT
Title	Building brands : strategies and tactics
Statement of responsibility, etc	by Luis Gallardo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Viva Books
Date of publication, distribution, etc	2014
300 ## - PHYSICAL DESCRIPTION
Extent	271p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Consumer behavior
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Brand choice
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	11/09/2015	MGM	0.00	2	658.82 G13B	20611	03/02/2026	15/01/2026	02/09/2020	Books