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Brand management : principles and practice (Record no. 15030)

MARC details
000 -LEADER
fixed length control field	00526 am a2200205 a 4500
001 - CONTROL NUMBER
control field	152195
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220106124250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	0112 ###
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198069867
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	D95B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Dutta, Kirti
245 1# - TITLE STATEMENT
Title	Brand management : principles and practice
Statement of responsibility, etc	by Kirti Dutta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Oxford University Press
Date of publication, distribution, etc	2014
300 ## - PHYSICAL DESCRIPTION
Extent	455p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Product management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	05/01/2016	MGM	658.827 D95B	25321	21/11/2024	02/09/2020	Books