Pioneers of digital : success stories from leaders in advertising, marketing, search & social media (Record no. 15482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658 am a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 152718 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220202111116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 60308 ### |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749466046 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | S83P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Springer, Paul |
| 245 1# - TITLE STATEMENT | |
| Title | Pioneers of digital : success stories from leaders in advertising, marketing, search & social media |
| Statement of responsibility, etc | by Paul Springer and Mel Carson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social media |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carson, Mel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 15/02/2016 | MGM | 658.872 S83P | 26438 | 21/11/2024 | 02/09/2020 | Books | ||||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 15/02/2016 | MGM | 658.872 S83P | 26437 | 21/11/2024 | 02/09/2020 | Books | 1 | 02/08/2022 |