Consumer behavior : building marketing strategy (Record no. 16706)
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| 000 -LEADER | |
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| fixed length control field | 00656nam a2200217 a 4500 |
| 000 - LEADER | |
| fixed length control field | BKB |
| 001 - CONTROL NUMBER | |
| control field | 154125 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902161216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170306 ### HIN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | H31C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy |
| Statement of responsibility, etc | by Del I. Hawkins et.al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill Education (India) |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 776p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer behavior; Market surveys; United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| Numeration | |
| Titles and other words associated with a name | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| Numeration | |
| Titles and other words associated with a name | |
| 964 ## - | |
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| -- | ENG |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 27/02/2017 | 658.8342 H31C | 29610 | 13/07/2021 | 02/09/2020 | Books |