Marketing management : text and cases (Record no. 19160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 156770 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211025173225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190301 ### HIN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174465481 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | P19M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panda, Tapan Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : text and cases |
| Statement of responsibility, etc | by Tapan Kumar Panda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Excel Books |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 757p. |
| 500 ## - GENERAL NOTE | |
| General note | The content of this book has been discussed in the Indian context |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date checked out | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 01/03/2019 | COM | 658.800954 P19M | 31907 | 02/09/2020 | 02/09/2020 | Books | |||||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 01/03/2019 | COM | 658.800954 P19M | 31906 | 02/07/2026 | 02/09/2020 | Books | 5 | 02/06/2026 | |||||
| Central University Of Rajasthan | Central University Of Rajasthan | 15/02/2021 | Department of Management | 658.800954 P19M | 34608 | 27/01/2025 | 15/02/2021 | Books | 1 | 13/01/2025 | Dewey Decimal Classification | |||||
| Central University Of Rajasthan | Central University Of Rajasthan | 15/02/2021 | Department of Management | 658.800954 P19M | 34609 | 15/02/2021 | 15/02/2021 | Books | Dewey Decimal Classification |