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Advertising theory (Record no. 19710)

MARC details
000 -LEADER
fixed length control field	00537nam a2200205 a 4500
001 - CONTROL NUMBER
control field	157339
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211207150125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200421 ### ENG
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780815382508
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.101
Item number	AD9A
245 ## - TITLE STATEMENT
Title	Advertising theory
Statement of responsibility, etc	edited by Shelly Rodgers and Esther Thorson
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York
Name of publisher, distributor, etc	Routledge
Date of publication, distribution, etc	2019
300 ## - PHYSICAL DESCRIPTION
Extent	xx; 548p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Advertising;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rodgers, Shelly
Relator code	Editor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Thorson, Esther
Relator code	Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	21/04/2020	CMS	659.101 AD9A	33357	02/09/2020	02/09/2020	Books