Consumer behavior : building marketing strategy (Record no. 19839)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 157480 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211224125038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200511 ### ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | H31C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy |
| Statement of responsibility, etc | by Del L Hawkins, David L Mothersbaugh and Amit Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv; 776p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 11/05/2020 | MGM | 658.8342 H31C | 33622 | 02/09/2020 | 02/09/2020 | Books | ||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 11/05/2020 | MGM | 658.8342 H31C | 33621 | 02/09/2020 | 02/09/2020 | Books |