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Rural marketing : challenges and opportunities (Record no. 20263)

MARC details
000 -LEADER
fixed length control field	00608nam a2200229 a 4500
001 - CONTROL NUMBER
control field	157988
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211125120313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200701 ### ENG
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789386062765
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800954
Item number	K96R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, Dinesh
245 ## - TITLE STATEMENT
Title	Rural marketing : challenges and opportunities
Statement of responsibility, etc	by Dinesh Kumar and Punam Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Sage
Date of publication, distribution, etc	2017
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 494p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Rural conditions
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Target marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Business planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gupta, Punam
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	01/07/2020	MGM	658.800954 K96R	32945	02/09/2020	02/09/2020	Books