Marketing management (Record no. 21019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546 a2200193 4500 |
| 000 - LEADER | |
| fixed length control field | BKB |
| 001 - CONTROL NUMBER | |
| control field | 140948 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902164259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177228427 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | C45M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chopra, P.K. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | by P.K. Chopra and Bhawna Mehra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Dreamtech Press |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing--Management; Consumer behavior; Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mehra, Bhawna |
| Numeration | |
| Titles and other words associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 12/03/2014 | 0.00 | 5 | 658.8 C45M | 17009 | 01/04/2025 | 18/03/2025 | 02/09/2020 | Books |