Principles of marketing / (Record no. 24117)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210304154653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210304b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | by Philip Kotler, Gary Armstrong, and Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, U.P.: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 701p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Use restrictions | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 3 | 658.8 K84P | 34523 | 15/07/2025 | 10/06/2025 | 04/03/2021 | Books | ||||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 658.8 K84P | 34524 | 04/03/2021 | 04/03/2021 | Books | ||||||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 1 | 658.8 K84P | 34525 | 12/06/2025 | 26/05/2025 | 04/03/2021 | Books | ||||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 3 | 658.8 K84P | 34526 | 30/05/2024 | 17/05/2024 | 04/03/2021 | Books | ||||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 658.8 K84P | 34527 | 04/03/2021 | 04/03/2021 | Books | Restricted Access | Reserve Text Book |