Marketing / (Record no. 24118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210304155631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210304b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M34M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | by Michael J. Etzel...[et. al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai: |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 880p. |
| Accompanying material | +1CD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 1 | 658.8 M34M | 34530 | 08/05/2023 | 27/04/2023 | 04/03/2021 | Books | ||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 04/03/2021 | Department of Commerce | 658.8 M34M | 34531 | 04/03/2021 | 04/03/2021 | Books | ||||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 09/03/2021 | Department of Management | 1 | 658.8 M34M | 34610 | 26/04/2023 | 06/04/2023 | 09/03/2021 | Books | ||||
| Dewey Decimal Classification | Central University Of Rajasthan | Central University Of Rajasthan | 09/03/2021 | Department of Management | 658.8 M34M | 34611 | 09/03/2021 | 09/03/2021 | Books |