Digital Marketing (Record no. 26234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230529171515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230529b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292400969 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.872 |
| Item number | C34D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing |
| Statement of responsibility, etc | by Dave Chaffey and Fiona Ellis-Chadwick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 534p. |
| Other physical details | Paperback |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic planning |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Telemarketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 29/05/2023 | STI | 5330.80 | 2 | 658.872 C34D | 40081 | 18/11/2024 | 25/10/2024 | 29/05/2023 | Books | ||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 29/05/2023 | STI | 5330.80 | 1 | 658.872 C34D | 40082 | 09/04/2024 | 04/04/2024 | 29/05/2023 | Books | ||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 29/05/2023 | STI | 5330.80 | 1 | 658.872 C34D | 40083 | 18/04/2024 | 05/04/2024 | 29/05/2023 | Books |