Marketing metrics : (Record no. 26457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01249cam a22002055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22540149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230719164710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220509s2022 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354795138 |
| Qualifying information | (paperback) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dugar, Anurag |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing metrics : |
| Remainder of title | beyond clickbaits by |
| Statement of responsibility, etc | Anurag Dugar and Mani Shreshtha. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 303 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers. If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews. You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories-because just like you we don't like it either!"-- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shreshtha, Mani, |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 19/07/2023 | 550.00 | 658.80151 D87M | 40250 | 19/07/2023 | 19/07/2023 | Books | |||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 19/07/2023 | 550.00 | 658.80151 D87M | 40249 | 19/07/2023 | 19/07/2023 | Books |