Middle class, media and modi : (Record no. 26459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01947cam a22002055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21385184 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230720110532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200114s2020 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020930732 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353882594 |
| Qualifying information | (hardcover) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 328.5402 |
| Item number | P88M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prabhu, Nagesh, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Middle class, media and modi : |
| Remainder of title | the making of a new electoral politics |
| Statement of responsibility, etc | by Nagesh Prabhu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publication |
| Date of publication, distribution, etc | 2020 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 374 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019-two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media-primary consumers of which is the ever-growing middle class-has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology. Nagesh Prabhu is Deputy Editor, The Hindu, Bengaluru, and the author of Reflective Shadows: Political Economy of World Bank Lending to India (2017)"-- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/07/2023 | CMS | 1395.00 | 1 | 328.5402 P88M | 40258 | 27/09/2024 | 03/05/2024 | 20/07/2023 | Books | ||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 06/12/2024 | CMS | 328.5402 P88M | 42300 | 06/12/2024 | 06/12/2024 | Books |