Marketing Research: an applied orientation (Record no. 27227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240827s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M29M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th rev. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | Pearson |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii,955p |
| 500 ## - GENERAL NOTE | |
| General note | Marketing ResearchMarket AnalysisMarketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 650 ## - | |
| -- | Commerce |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Department | Date acquired | Total Checkouts | Full call number | Accession Number | Koha item type | Collection code | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 27/08/2024 | 658.83M29M | 43809 | Books | |||||||||
| Central University Of Rajasthan | Central University Of Rajasthan | 14/07/2025 | 658.83 M29M | 046997 | Books | General Text Book | COM | 965.00 |