Essentials of modern marketing (Record no. 28732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250820142158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250820b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing |
| Statement of responsibility, etc | By Kotlar And Mukharjee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Vikas publishing house |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 390p. |
| Other physical details | PB |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mukharjee |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/08/2025 | COM | 658.8 K84E | 047456 | 20/08/2025 | 20/08/2025 | Books | |||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/08/2025 | COM | 658.8 K84E | 047457 | 20/08/2025 | 20/08/2025 | Books | |||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/08/2025 | COM | 658.8 K84E | 047458 | 20/08/2025 | 20/08/2025 | Books | |||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/08/2025 | COM | 658.8 K84E | 047459 | 20/08/2025 | 20/08/2025 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Reserve Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 20/08/2025 | COM | 658.8 K84E | 047460 | 20/08/2025 | 20/08/2025 | Books |