Strategic advertising management (Record no. 3420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563 a2200169 4500 |
| 000 - LEADER | |
| fixed length control field | BKB |
| 001 - CONTROL NUMBER | |
| control field | 069884 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902150358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | P41S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 1# - TITLE STATEMENT | |
| Title | Strategic advertising management |
| Statement of responsibility, etc | by Larry Percy and Richard Elliott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 424p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sales promotion; Strategic planning; Advertising--Management; Communication in marketing; Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| Numeration | |
| Titles and other words associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 07/03/2012 | 358.00 | 659.1 P41S | 4171 | 21/11/2024 | 02/09/2020 | Books |