Marketing management (Record no. 6095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 131634 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210915164053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | by Philip Kotler, Kevin Lane Keller and Keith Kohn Cox |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing--Management; Europe; Consumer behavior; Internet marketing; Market surveys; Marketing--Management--Computer simulation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cox, Keith Kohn |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 699.00 | 1 | 658.8 K84M | 7718 | 21/11/2024 | 22/07/2022 | 02/09/2020 | Books | |||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 699.00 | 6 | 658.8 K84M | 7717 | 13/03/2025 | 19/02/2025 | 02/09/2020 | Books | |||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 699.00 | 658.8 K84M | 7716 | 02/09/2020 | 02/09/2020 | Books | 24/09/2014 | ||||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 699.00 | 3 | 658.8 K84M | 7715 | 11/02/2025 | 27/01/2025 | 02/09/2020 | Books | |||||
| General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 699.00 | 1 | 658.8 K84M | 7714 | 06/02/2025 | 27/01/2025 | 02/09/2020 | Books |