Global brand strategy (Record no. 6759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502 a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | 132392 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211026153826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | G28G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gelder, Sicco Van |
| 245 1# - TITLE STATEMENT | |
| Title | Global brand strategy |
| Statement of responsibility, etc | by Sicco Van Gelder |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Branding (Marketing); Export marketing; Brand name products--Management; Brand name products--Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 325.00 | 658.827 G28G | 9210 | 21/11/2024 | 02/09/2020 | Books |