How cool brands stay hot : branding to generation (Record no. 6770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590 a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 132403 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211027115237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | B45H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri Van Den |
| 245 1# - TITLE STATEMENT | |
| Title | How cool brands stay hot : branding to generation |
| Statement of responsibility, etc | by Joeri Van Den Bergh and Mattias Behrer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Product management; Branding; Product management; Young customer; Target marketing; Young adult consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behrer, Mattias |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 08/06/2012 | MGM | 895.00 | 658.827 B45H | 9221 | 21/11/2024 | 02/09/2020 | Books |