Marketing management (Record no. 727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528 a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | 066712 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211006114217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K14M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karunakaran, K. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | by K. Karunakaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Himalaya Publishing |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing--Management; Consumer behavior; Internet marketing; Marketing; Market surveys; Marketing--Management--Computer simulation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | 07/03/2012 | MGM | 375.00 | 4 | 658.8 K14M | 998 | 02/06/2026 | 06/02/2026 | 02/09/2020 | Books |