Trade marks and brands : an interdisciplinary critique edited by Lionel Bently...[et.al.], Jennifer Davis and Jane C. Ginsburg
Series: ; Publication details: Cambridge Cambridge University Press 2010 Edition: Description: 434pISBN: 9780521259309Uniform titles: Subject(s): | | | Management | | | | Trademarks-Law and legislation; Trademarks (International law); Brand name products-Law and legislationDDC classification: 346.0488 Online resources: Click here to access online| Item type | Current library | Call number | Status | Date due | Barcode |
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Central University Of Rajasthan | 346.0488 T67T (Browse shelf(Opens below)) | Available | 12378 |
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| 658.049 V58I International business strategy : rethinking the foundations of global corporate success | 659.1 G56C Cracking the Ad code | 658.827 K84B Brand society | 346.0488 T67T Trade marks and brands : an interdisciplinary critique | 658.812 S51M Managing customer value : one stage at a time | 658.4092 H41I Crafting strategy : embodied metaphore in practice | 658.4058 G51G Global outsourcing and offshoring : an integrated approach to theory and corporate strategy |
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