The end of corporate imperialism by C. K. Prahalad and Kenneth Lieberthai
Publication details: Mumbai Harvard Business School Publishing 2008 Description: 66pISBN: 9781422179734Subject(s): Management | Low-income consumers | Market segmentation | Developing countriesDDC classification: 658.84091724| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Central University Of Rajasthan | General Text Book | 658.84091724 P88E (Browse shelf(Opens below)) | Available | 23875 |
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| 658.84 SH2I International marketing : text & cases | 658.84 V44I International marketing | 658.84 W58I International marketing blunders : marketing mistakes made by companies that should have known better | 658.84091724 P88E The end of corporate imperialism | 658.848 C48I International Marketing | 658.848 C93I International marketing | 658.848 C99I International marketing |

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