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Strategic customer management : integrating relationship marketing and CRM by Adrian Payne and Pennie Frow

By: Adrian Payne [Author]Contributor(s): Frow, Pennie [Author]Material type: TextTextPublication details: Cambridge University Press 2013 ISBN: 9781139057417Subject(s): Marketing | ManagementOnline resources: Click here to access online
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Item type Current library Call number Status Date due Barcode
E-book E-book Central University Of Rajasthan
Not for loan EB477

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