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Aesthetics in marketing by Rajat K. Baisya and G. Ganesh Das

By: Baisya, Rajat KContributor(s): Das, G. GaneshPublication details: New Delhi Response Publications 2008 Description: 313pSubject(s): Aesthetics; Market segmentation; New products; Consumers' preferences; Marketing--Philosophy; Marketing--Social aspects; New products--Marketing; IndiaDDC classification: 658.8001
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