Integrated advertising promotion and marketing communication by Kenneth E. Clow and Donald Baack

By: Clow, Kenneth E | Contributor(s): Baack, Donald | | Series: ; Publication details: New Delhi Pearson 2011 Edition: Description: 537pISBN: Uniform titles: Subject(s): | | | | | | | Advertising; Communication in marketingDDC classification: 659.1 Online resources: Click here to access online

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