Integrated marketing communication in advertising and promotion by Terence A. Shimp

By: Shimp, Terence A | Contributor(s): | | Series: ; Publication details: Australia Cengage Learning 2010 Edition: Description: 668pISBN: Uniform titles: Subject(s): | | | | | | | Sales promotion; Advertising; Communication in marketing; Direct marketingDDC classification: 658.802 Online resources: Click here to access online

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central University Of Rajasthan	658.802 S62I (Browse shelf(Opens below))	Available		3970

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Previous	658.408 F41S Social responsibility and business	658.5 E15O Operations management	657 P87A Accounting principles	658.802 S62I Integrated marketing communication in advertising and promotion	519.5 W67E Essentials of contemporary business statistics	658.3 S27P Principles of human resource management	657 W25F Financial accounting	Next

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