Boomer marketing: selling to a recession resistant market by Ian Chaston
Publication details: London Routledge 2009 Description: 265pSubject(s): United States; Market segmentation; Middle-aged consumers; Target marketing; Baby boom generationDDC classification: 658.804| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Central University Of Rajasthan | 658.804 C38B (Browse shelf(Opens below)) | Available | 4664 |
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