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Strategic marketing channel management by Donals J. Bowersox and M. Bixhy Cooper

By: Bowersox, Donals JContributor(s): Cooper, M. BixhyPublication details: New Delhi Tata McGraw Hill 2008 Description: 488pSubject(s): Marketing channels--Management; Physical distribution of goods; Business logisticsDDC classification: 658.802
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