Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Holloway

By: Daymon, Christine | Contributor(s): Holloway, Immy | | Series: ; Publication details: London Routledge 2003 Edition: Description: 293pISBN: Uniform titles: Subject(s): | | | | | | | Marketing research--Methodology; Qualitative researchDDC classification: 659.2072 Online resources: Click here to access online

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