Brand failures : the truth about the 100 biggest branding mistakes of all time by Matt Haig
Publication details: London Kogan Page 2011 Description: 242pSubject(s): Branding (Marketing); Brand choice; Brand loyalty; Product management; Brand name productsDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Central University Of Rajasthan | General Text Book | 658.827 H12B (Browse shelf(Opens below)) | Available | 9183 |
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| 658.827 B45H How cool brands stay hot : branding to generation | 658.827 D95B Brand management : principles and practice | 658.827 G28G Global brand strategy | 658.827 H12B Brand failures : the truth about the 100 biggest branding mistakes of all time | 658.827 H12B Brand royalty | 658.827 K84B B2B brand management | 658.827 K84B Brand society |
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