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B2B brand management by Philip Kotler and Waldemar Pfoertsch

by Kotler, Philip | Pfoertsch, Waldemar.

Publication details: New York Springer 2006Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K84B.

24 Brand mantras: finding a place in the minds and hearts of consumers by Jagdeep Kapoor

by Kapoor, Jadeep | | | | .

Series: ; Edition: Publication details: New Delhi Response Publications 2009Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K14T.

9 Brand shaastras by Jagdeep Kapoor

by Kapoor, Jagdeep | | | | .

Series: ; Edition: 2nd ed. Publication details: London Response Publications 2009Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K14T.

Brand management edited by Francesca Dall'olmo Riley

by Brand management | | Riley, Francesca Dall'olmo, ed | | .

Series: ; Edition: Publication details: London Sage Publications 2010Online access: Click here to access online Availability: Items available for reference: Central University Of Rajasthan: Not for loan (4)Call number: 658.827 B73B, ...

Brand management by U.C. Mathur

by Mathur, U.C | | | | .

Series: ; Edition: Publication details: New Delhi Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 M42B.

Trademarks brands and competitiveness edited by Teresada Silva Lopes and Paul Duguid

by Trademarks brands and competitiveness | Lopes, Teresada Silva, ed | Duguid, Paul, ed.

Publication details: London Routledge 2010Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 T67T.

Brand management by Y.L.R. Moorthi

by Moorthi, Y.L.R | | | | .

Series: ; Edition: Publication details: New Delhi Vikas Publication 2010Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 M78B.

Luxury World by Mark Tungate

by Tungate, Mark.

Publication details: New Delhi Kogan Page 2010Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 338.47 T83L.

Strategic brand management by Jean Noel Kapferer

by Kapferer, Jean Noel | | | | .

Series: ; Edition: 2nd ed. Publication details: New Delhi Kogan Page 2010Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 K14S.

The new strategic brand management by Jean Noel Kapferer

by Kapferer, Jean Noel | | | | .

Series: ; Edition: Publication details: New Delhi Kogan Page 2011Online access: Click here to access online Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.8343 K14N.

Encyclopaedia of brand equity management edited by Muhammad Mohsin

by Mohsin, Muhammad [Editor].

Publication details: Mumbai Himalaya Books 2008Availability: Items available for loan: Central University Of Rajasthan (3)Call number: 658.827 E19E, ...

Strategic brand management by Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac.

Edition: 3rd ed. Publication details: Delhi Pearson 2011Availability: Items available for loan: Central University Of Rajasthan (5)Call number: 658.827 K28S, ...

Media monoliths by Mark Tungate

by Tungate, Mark.

Publication details: London Kogan Page 2004Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 302.23 T83M.

Beyond branding edited by Nicholas Ind

by Nicholas Ind [Editor].

Publication details: London Kogan Page 2008Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.872 B46B.

Brand failures : the truth about the 100 biggest branding mistakes of all time by Matt Haig

by Haig, Matt.

Publication details: London Kogan Page 2011Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 H12B.

Brand immortality : how brands can live long and prosper by Hamish Pringle and Peter Field

by Pringle, Hamish | Field, Peter.

Publication details: London Kogan Page 2009Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 P93B.

Brand royalty by Matt Haig

by Haig, Matt.

Publication details: London Kogan Page 2008Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 658.827 H12B.

Brand sense : sensory secrets behind the stuff we buy by Martin Lindstrom

by Lindstrom, Martin.

Edition: 2nd ed. Publication details: London Kogan Page 2010Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 332.10973 L64B.

Branded entertainment by Jean-Marc Lehu

by Lehu, Jean-Marc.

Publication details: London Kogan Page 2007Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 791.40688 L52B.

Brands and branding by Rita Clifton and John Simmons

by Clifton, Rita | Simmons, John.

Publication details: London Profile Books 2011Availability: Items available for loan: Central University Of Rajasthan (1)Call number: 307.1412095 B73B.

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