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Branding in a competitive market place

Baisya, Rajat K.

Branding in a competitive market place by Rajat K. Baisya - New Delhi Sage publication 2013 - 229p.

english

ISBN: 9788132110590

Subjects--Topical Terms:
Management

Subjects--Index Terms: Strategic planning; Branding (Marketing); Brand name products

Dewey Class. No.: 658.827 / B16B

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Branding in a competitive market place