Branding in a competitive market place (Record no. 12057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565 a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 139382 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251208161643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110590 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | B16B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baisya, Rajat K. |
| 245 1# - TITLE STATEMENT | |
| Title | Branding in a competitive market place |
| Statement of responsibility, etc | by Rajat K. Baisya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage publication |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 229p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | english |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic planning; Branding (Marketing); Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Department | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number(Invoice/Date) | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | Management | 12/03/2014 | Pranay Books | 450.00 | 154/06-09-13 | 658.827 B16B | 15253 | 21/11/2024 | 02/09/2020 | Books | |||||
| Dewey Decimal Classification | General Text Book | Central University Of Rajasthan | Central University Of Rajasthan | Management | 12/03/2014 | Pranay Books | 450.00 | 154/06-09-13 | 658.827 B16B | 15254 | 21/11/2024 | 02/09/2020 | Books |