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Foundations of advertising theory and practice

Sethia, K.C.

Foundations of advertising theory and practice by K.C. Sethia and S.A. Chunawalla - 7th ed. - Mumbai Himalaya Publishing House 2008 - 744p.

Subjects--Index Terms: Advertising; Marketing research

Dewey Class. No.: 659.1 / C47F

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Foundations of advertising theory and practice