Normal view MARC view ISBD view

Foundations of advertising theory and practice (Record no. 1324)

MARC details
000 -LEADER
fixed length control field	00533 a2200193 4500
001 - CONTROL NUMBER
control field	067423
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211209145442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	C47F
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sethia, K.C.
245 1# - TITLE STATEMENT
Title	Foundations of advertising theory and practice
Statement of responsibility, etc	by K.C. Sethia and S.A. Chunawalla
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Mumbai
Name of publisher, distributor, etc	Himalaya Publishing House
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	744p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Advertising; Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Chunawalla, S.A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	07/03/2012	MGM	1500.00	659.1 C47F	1709	21/11/2024	02/09/2020	Books