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The consumer mind : brand perception and the implication for marketers

Brown, Millward

The consumer mind : brand perception and the implication for marketers by Millward brown - London Kogan Page 2012 - 178p.

ISBN: 9780749465704

Subjects--Index Terms: Management Marketing-Psychological aspects Neuromarketing Branding (Marketing)

Dewey Class. No.: 658.8343 / M36C

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The consumer mind : brand perception and the implication for marketers