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The consumer mind : brand perception and the implication for marketers (Record no. 13243)

MARC details
000 -LEADER
fixed length control field	00601 a2200217 4500
001 - CONTROL NUMBER
control field	147135
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210915102301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749465704
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343
Item number	M36C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Brown, Millward
245 1# - TITLE STATEMENT
Title	The consumer mind : brand perception and the implication for marketers
Statement of responsibility, etc	by Millward brown
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Kogan Page
Date of publication, distribution, etc	2012
300 ## - PHYSICAL DESCRIPTION
Extent	178p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Marketing-Psychological aspects
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Neuromarketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
		Dewey Decimal Classification			General Text Book	Central University Of Rajasthan	Central University Of Rajasthan	11/09/2015	MGM	0.00	1	658.8343 M36C	20613	21/11/2024	01/11/2021	02/09/2020	Books