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International marketing blunders : marketing mistakes made by companies that should have known better

White, Michael

International marketing blunders : marketing mistakes made by companies that should have known better by Michael White - 3rd ed. - New Delhi Atlantic Publishers 2009 - 178p.

ISBN: 9788126912513

Subjects--Index Terms: Commerce Business failures Export marketing International business enterprises-Management

Dewey Class. No.: 658.84 / W58I

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International marketing blunders : marketing mistakes made by companies that should have known better